Juanes will promote his 2008 U.S. tour in
a pair of TV spots for Sprint, along with a contest
at music site Batanga.com, beginning
Feb. 18.
a pair of TV spots for Sprint, along with a contest
at music site Batanga.com, beginning
Feb. 18.
The Sprint commercials will run on Univision's
broadcast and cable networks, as well
as on Telemundo, Azteca, mun2 and other
channels.
Playing off the title of his latest album on
Universal, "La Vida ... Es Un Ratico," the wireless
carrier in one commercial invites fans to
submit videos of what they would say if they
had a "ratico" (moment) with Juanes. The
two-minute videos will be posted to
Batanga.com. The grand prize winner will receive
an all-expense-paid trip to a Juanes show,
and a meet-and-greet with the artist.
Universal, "La Vida ... Es Un Ratico," the wireless
carrier in one commercial invites fans to
submit videos of what they would say if they
had a "ratico" (moment) with Juanes. The
two-minute videos will be posted to
Batanga.com. The grand prize winner will receive
an all-expense-paid trip to a Juanes show,
and a meet-and-greet with the artist.
The other spot depicts Juanes' everyday
"raticos" before taking the stage (like the pop
star scrambling eggs for breakfast).
A total of 35 shows are planned for the first
U.S. leg of Juanes' "La Vida World Tour 2008,"
which begins at New York's Madison Square
Garden on March 6. The tour is sponsored by
Sprint and Ford. (Source: Billboard.Biz/Latin)
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