Wednesday, December 12, 2007

Mary J. Blige is doing "JUST FINE" in LA!!!





MARY J. BLIGE
“GROWING PAINS”
EVENT RECAP--LA REGION


On Friday, December 7th, Blackweekly.com's Meet Me At... and First Fridays Los Angeles' Exclusive Mary J Blige New Album Pre-Review Party took place at the fabulous Royale on Wilshire. I arrived at the event early to place (2) MJB 3x3 custom pop boards, place postcards on the tables of the dining/VIP area, and flyers regarding MJB listening event at Kimble Hair Studio. Around 200+ guests enjoyed an evening of mixing, mingling, and music featuring MJB “Just Fine” CD give-aways, dancing, while MJB dvd video reel played. What’s interesting about this event is that the after-hour social mixer (from 5pm to 9pm) reaches the middle to upper class African_American male/female (age 35 to 55); however the party from 9pm-until skews a little younger with ages ranging from 25 to 45. The female/male ratio was about 75/25. MJB tracks that did receive the best response throughout the night include “Just Fine,” “Shakedown,” and “Work That.” Thanks to Jaime Gopez,Mikelle Schwartz and Fleace Weaver for helping make this event a success J **unfortunately, venue was too dark..pictures did not show up clear.


On Monday, December 10th, First Friday attendees, Kimberly Kimble VIP clients, and my retail/lifestyle accounts came out to enjoy wine, NUVO (this is the next BIG thing), refreshments, and FREE hair consultations at Kimberly Kimble’s newly remodeled hair salon “KIMBLE HAIR STUDIO” located at 1106 N. La Cienega Blvd. in West Hollywood.



(2) MJB 3x3 custom pop boards were placed in the hair studio (one positioned outside in front of the studio/the other one was placed inside, MJB postcards were placed throughout the hair studio, and MJB posters were placed inside the Kimble “gift bags” distributed by the Kimble staff. Around 75 plus VIP clients, and tastemakers enjoyed the sounds of MJB’s new cd “Growing Pains.” Celebrities such as Slim Thug, Idalis DeLeon (actress from Women Thou Art Loose), MJB’s makeup artist, Flex Alexander (actor of One on One show) and his wife Shanice Wilson (early 90’s r&b star) all stopped by to show Miss Kimble and MJB some love….it truly was a wonderful and inspiring event. Here’s why…Kimberly Kimble is the most noted black celebrity stylist out right now, and her newly remodeled studio..reflects just that.



The sleek and contemporary studio has all the air of luxury with it’s black , white, and silver décor. As you walk behind the “Kimble Hair Studio” sign you are greeted by salon chairs, a HUGE projector (that played MJB video reel continuously throughout the night) and the cutest thing ever is that their our mini flat screens actually built into the mirrors adjacent to each salon chair….sweet!!! Plus, MJB modeling different hairstyles that Kimberly created also have been placed in the reception area for her customers to view.

As “Growing Pains” played throughout the 3 hour VIP soiree..positive feedback on “Just Fine,” “Shakedown,” “Work That,” “Roses,” “Grown Folks…” wow, let’s just say the whole cd got RAVE REVIEWS!! This is the FIRST time Kimberly Kimble has done a listening event at her salon and she seemed VERY PLEASED by the outcome. She loves MJB, and basically is willing to do anything to help promote her new cd. She is already in discussion with her phone company to see if MJB tracks can play as customers call her hair studio, and if there is a way the label will allow her to stream MJB music on her website
www.kimblehaircare.com she is willing to do that also. It was really nice to cater to the upper-class African-American crowd..sometimes they are often forgotten, and by the success of this event….THIS TARGET MARKET will come out! :)

THANK YOU’S: Ok, I must thank Jennifer Dalton (Kimberly Kimble’s publicist) for helping me create such a successful event and the rest of the Margaret Maldonado staff (Janine—thanks). Lloyd Hummel, LaShawn Norton, and Amy Allen for assisting in the funding for this event…. yippee J you are my lifesavers, Marlon Singleton for coming out showing support, assisting in the set-up of this event, and helping provide bartenders..Kim really loved this touch..you are the best Marlon!! :)…..team IGA BABY!! The NUVO staff for helping bartend this event---the “Kimtini’s” went over well—everyone raved about them. Also I would like to thank my retailers from VIP Wilmington and VIP Long Beach for coming out with your guest---I’m glad you had a GREAT time, Mike Brown thank you :) for coming out with your wife—and taking GREAT pixs for me, and last but not least MISS KIMBERLY KIMBLE for graciously opening the Kimble Hair Studios for MJB fans, and being a fabulous host. You mingled with everyone, and made all of my clients feel at ease…you are truly an inspiration to any female aspiring to be an entrepreneur…THANK YOU and I look forward to doing marketing promotions with you and the rest of the Kimble staff in the future. :)
Mary J Blige's New AlbumGROWING PAINSin StoresDecember 18th















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